Do you have a business that you would like to increase its revenue and be recognized worldwide? Then you need to know and follow these eight essentials when optimizing your website.
Search Engine Optimization (SEO) is the process by which your website will be visible on search engine pages, also known by professionals as SERPs. Below is the perfect guide for you when optimizing your website.
1. Build A Great Website
To make your website that your customers will love, create the following pages:
• Contact page
• Services page
• About Us page
• Homepage that will feature the best services that you would like to offer them
Do not place any dummy texts on your website; your customers might consider your website as a dummy. Your website serves as your online portfolio too so make the best out of it.
2. Content Is The King
Content is more important than any visual images you have on your website; it’s the most powerful tool you can use against your competitors. Make it a point to answer every question of your customers, particularly the what, where, when, and how. Content helps boost your brand awareness and generate leads and sales. Make it a habit to produce totally unique content. Plagiarism will not place your website any higher on search engines like Google, Bing, and Yahoo.
3. Image Optimization
Image optimization is as simple as inserting the title of your article into the alt property of each photo you upload. If the size of your photographs causes your website to load slowly, you can use free online image compressors such as Image Optimizer, Optimizilla, and Tiny JPG.
4. Use Meta Description
This is the short description you will see under your site title when you try to search for your business on search engines. It summarizes your website and what it contains; it plays a vital role in increasing your CTR, also known as click-through rate. If you have an enticing and attractive meta description, you can expect more visitors to engage with your site, as well as web visitors turning into customers. The ideal number of words for a meta description is 155 or less.
5. Get Your Site Mobile-Friendly
Mobile-friendly websites have a higher chance of being found online; this year, 67% of businesses and site owners prefer their sites to be mobile-friendly. Customers are now browsing through their mobile phones since it’s more convenient and handy while they travel or are stuck in traffic.
6. Avoid Too Many Ads
We all know that site owners tend to feature ads and get revenue every month, but you must also consider that not every customer that visits your website will get the hang of it. Too many ads on your website lead your customers to leave and close their browsers simply because, instead of getting information on your services or about your business, those ads easily irritate them.
7. Move Your Site to HTTPS
To maintain your ranking in search engines, you must move your site from HTTP to HTTPS. The letter “S” in HTTPS means security, and for 2016, Google wants more secure websites. Purchasing a domain name and web hosting is very easy, especially if you have money for it. By moving your site from HTTP to HTTPS, it means your site is more secure and has a lower chance of hacking.
8. Increase Your Site Speed
If you want to get a higher ranking in search engines, you might want to increase your site’s speed. 47% of customers expect your website to load as fast as two seconds, and if not, you’re losing the competition against your competitors. Who likes slow websites anyway?
These are just the basic essentials when optimizing your site. Once you learn how to follow these easy steps, you will never go wrong. You can be assured that you will be able to see your site eventually ranking in search engines bit by bit.